So You Want to Start a Brewery?: The Lagunitas Story

On Ep166 I told the story behind how the Lagunitas Brown Shugga beer was born…basically a potential disaster that was turned into a great beer. I learned about this story by reading Tony Magee’s book, “So You Want to Start a Brewery?: The Lagunitas Story.” This book was published on Oct1, 2014 and according to Amazon, I purchased it on Apr 14, 2015. It is only about 225 pages and I read it completely on one of my flights to Israel.

At the time I read the book, Lagunitas Brewing was my favorite brewery. They were producing great beer that stood out among the 2500+ craft breweries at the time. I really enjoyed reading about how Tony started the brewery and all the stories behind the different beers. I think I’ll read it again just because it has been 5 years and I love good stories.

Amazon describes the book as…

So You Want to Start a Brewery? is the first-person account of Tony Magee’s gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation’s most popular and enduring craft beer brands.

You can purchase the book on Amazon in paperback, Kindle or Audible form using our Amazon Associates link and help support the show with your purchase.